Our Story

Founded in Knoxville, Tennessee in 2024, we created WITHIN to be the community we both craved—a space where healing and growth feel accessible, embodied, and supported.

Our mission is to support whole-person well-being through meaningful community, practical tools, and everyday practices that help people feel better from the inside out.

At its heart, WITHIN is a welcoming space where people can slow down, tune into what they need, and take thoughtful steps toward a life that feels more like them.

We're so glad you're here.

GET TO KNOW OUR COFOUNDERS

GET TO KNOW OUR COFOUNDERS

Maja Roy

Co-founder & Energy Practitioner

Originally from Slovenia, Maja has spent the last decade building a life in Knoxville with her husband and son. Her journey into holistic wellness began in her early twenties when her mother’s cancer diagnosis led her family to explore alternative healing. Since then, she’s devoted herself to the study of nourishment, energy work, and spiritual well-being.

With a background in biodynamic winemaking and natural wine education, Maja has spent years cultivating community through high-vibrational food, wine, and intentional gathering. After the birth of her son, her healing journey deepened, ultimately leading her to Kundalini Activation—a powerful energy transmission practice she now offers through WITHIN.

Maja’s sessions are rooted in surrender, presence, and energetic alignment. She creates a safe space for emotional release, transformation, and reconnection with your true self.

Book a Kundalini Activation Session

Sarah Avilla

Co-founder / Certified EFT Practitioner & Nervous System Specialist

Originally from Northeast Pennsylvania, Sarah moved to Knoxville in early 2023 with her husband and son. Her personal experience with burnout, emotional overload, and the exhausting cycle of performance anxiety led her to the inner work that changed everything — nervous system regulation, EFT tapping, and identity rewiring.

Now, Sarah specializes in helping ambitious women create the life, relationships, and career they desire, without burning themselves out. Inside her signature program, Limitless, she guides clients to:

  • Build a regulated nervous system that supports growth

  • Rewire subconscious patterns and beliefs that keep them stuck

  • Expand their identity so they can take aligned action with confidence

  • Break cycles of overthinking, self-sabotage, and perfectionism

  • Create sustainable momentum without the constant internal battle

Her approach blends neuroscience, emotional regulation, and EFT — a practical, compassionate method that helps women show up as who they want to be, not who their old patterns trained them to be.

As co-founder of WITHIN, Sarah is passionate about creating spaces where women can reconnect with their worth, rebuild their capacity, and live and work in a way that feels sustainable.

Learn more about Limitless

Our Core Values

  • Curiosity

    We believe growth starts with asking questions. Curiosity helps us explore new ideas, understand ourselves more deeply, and stay open to what’s possible without judgment or pressure to have it all figured out.

  • Community

    Healing and growth don’t happen in isolation. We create space for connection, support, and shared experience, knowing that being seen and supported by others makes the journey more sustainable.

  • Compassion

    We lead with kindness for ourselves and for others. Whether you’re moving through something heavy or simply trying to do your best, compassion reminds us that we’re all human, and we all deserve care.