Our Story

Founded in Knoxville, Tennessee in 2024, we created WITHIN to be the community we both craved—a space where healing and growth feel accessible, embodied, and supported.

Our mission is to support whole-person well-being through meaningful community, practical tools, and everyday practices that help people feel better from the inside out.

At its heart, WITHIN is a welcoming space where people can slow down, tune into what they need, and take thoughtful steps toward a life that feels more like them.

We're so glad you're here.

GET TO KNOW OUR COFOUNDERS

GET TO KNOW OUR COFOUNDERS

Maja Roy

Co-founder & Energy Practitioner

Originally from Slovenia, Maja has spent the last decade building a life in Knoxville with her husband and son. Her journey into holistic wellness began in her early twenties when her mother’s cancer diagnosis led her family to explore alternative healing. Since then, she’s devoted herself to the study of nourishment, energy work, and spiritual well-being.

With a background in biodynamic winemaking and natural wine education, Maja has spent years cultivating community through high-vibrational food, wine, and intentional gathering. After the birth of her son, her healing journey deepened, ultimately leading her to Kundalini Activation—a powerful energy transmission practice she now offers through WITHIN.

Maja’s sessions are rooted in surrender, presence, and energetic alignment. She creates a safe space for emotional release, transformation, and reconnection with your true self.

Sarah Avilla

Co-founder / Functional Nutrition Counselor & EFT Practitioner

Originally from Northeast Pennsylvania, Sarah moved to Knoxville in early 2023 with her husband and young son. Her personal journey with burnout, hormonal chaos, and the exhausting cycle of pushing through led her to discover root-cause healing through functional nutrition, EFT, and cycle syncing.

Now Sarah specializes in helping ambitious women get things done without the fear of burnout. She guides clients to harness the four distinct energy phases of their cycle, turning their natural rhythm into their most powerful productivity tool. Combined with functional nutrition to balance hormones and EFT to rewire old patterns, her approach helps women execute on their goals with more ease and way less internal struggle.

As co-founder of WITHIN, Sarah is passionate about creating spaces where women can learn to reconnect with their biology and their self worth to live and work in a way that feels sustainable.

Our Core Values

  • Curiosity

    We believe growth starts with asking questions. Curiosity helps us explore new ideas, understand ourselves more deeply, and stay open to what’s possible—without judgment or pressure to have it all figured out.

  • Community

    Healing and growth don’t happen in isolation. We create space for connection, support, and shared experience, knowing that being seen and supported by others makes the journey more sustainable.

  • Compassion

    We lead with kindness—for ourselves and for others. Whether you’re moving through something heavy or simply trying to do your best, compassion reminds us that we’re all human, and we all deserve care.